E-Commerce companies require a very specific type of advertising strategy. As an E-Commerce expert I have the skills and experience to build and optimize winning campaigns for any E-Commerce business.
Take advantage of the unique advertising methods for E-Commerce such as Google Shopping.
Put your products in front of users looking to buy.
Increase conversion rates and take advantage of existing traffic with my proven methods.
My E-Commerce Advertising Process will allow me to develop a custom strategy for your business in order to increase your sales
Through research, I will understand your competitors, get to know your company, and learn your business goals in order to develop an effective e-commerce advertising strategy
I always begin my work with a client meeting in order to get a good sense of your business and your unique needs. During the meeting, I will get enough information to build a powerful e-commerce advertising strategy. Some of the meeting topics will include:
Current E-Commerce Strategy Audit
If you are running any type of online e-commerce advertising campaigns already I will review your strategy in order to optimize the setup of your new campaigns.
Traffic Analysis & Research
I will analyze your current traffic and get a sense of how your users are currently making purchases in order to optimize my strategy to make improvements. I will also identify the best traffic sources for you to invest in.
I will observe your competitors’ e-commerce advertising tactics and determine how I can do things better for you.
I will develop a custom strategy for your business based on your goals and the research I conducted in Phase 1
E-Commerce Advertising Strategy
I will build a custom strategy based on your business goals which could include choosing the best ad platforms for your goals (AdWords Google Shopping, Bing Shopping, Facebook, AdRoll etc) the creation of new advertising campaigns, traffic segmentation and targeting, analytics setup, and advanced conversion tracking.
I will work with you to set attainable goals for your e-commerce advertising campaigns and set future meetings to discuss the success of the campaigns. Goals could include increases in website conversion rates, revenue/sales goals, specific conversion goals, or branding targets.
I will build your campaigns based on your goals, the research conducted in Phase 1, and the strategy created in Phase 2
E-Commerce Advertising Campaign Build
I will setup your campaigns using the research and targeting set out in Phase 1 and the strategy in Phase 2. Some of the settings built out in this phase include:
I will closely monitor your campaigns and make adjustments on a regular basis to continuously improve
On a daily or semi-daily basis I will make adjustments to bids and targeting. On a monthly basis I will create fresh ads based on the results of continuous testing. I will also be available to update your product feeds for changes in pricing, product availability, new imagery, and new product additions.
I will send you monthly performance reports with detailed analyses that will allow me to make campaign changes to consistently improve
My monthly reports include details of advertising spend, number of clicks and click through rate (CTR), and number of product sales your ad campaigns generated. I also include detailed analyses that provide you with actionable information that will help improve your campaign performance.
My E-Commerce Advertising cost structure can vary widely depending on your campaign and business goals. In addition to ad spend and the cost of running your ads, there is always a one-time campaign setup fee that is based on the size and complexity of your campaigns. Please contact me for rates and further cost information.